My professional story began in 1994. I got hired as a multimedia technician for a big university campus in Mexico City. I trained to code and use digital media. I learned to use different tools to use that digital media. I used the knowledge and tools to create many educational products. I didn't make those products alone! I was part of an excellent team of professionals and artists. Learn how and when to follow or lead is fundamental for teamwork. I learned to be humble, to be taught, and share my knowledge.

There is an indescribable sense of achievement and satisfaction when you create something. See them working and used by other person to learn and grow.

Three years later, I became a multimedia freelancer. I began developing Web pages, presentations, CD-ROMs, and interactive kiosks. I learned many hard business lessons, which allowed me to have a global view and negotiate better. I thank all those clients with good and bad intentions for teaching me what good and bad businesses are. The applications market got terrible after 9/11. After 10 months without a job, I had no choice but to join the corporate ladder.

In 2006, I joined major Business Intelligence software development company. This was time that I became a consultant. I moved to San Francisco, CA, in 2009 after a 6 months engagement in Brazil. Not every client was a good experience. One client made me think hard if I wanted to be a consultant. This has been the only occasion I've had doubts about my decisions. Good and bad clients are part of the job. Learning how to manage you and the client is a constant in this line of work. I decided to continue because I love solving problems for my clients.

I was also tempted by management positions. I trained and applied to be a manager, but I found out that being a manager in this software company was not my thing. After eight and a half years of a successful and satisfying career, I left. In late 2015 I decided to become an independent BI consultant, which I've been doing since. Learning how to digital market and sell are two of the most important skills I've learned. I wish someone had shown me how to learn these skills 10 or 15 years ago. They are necessary for every business.

Like you, I'm still developing and honing my skills. Increasing my knowledge and experience. I'm searching for ways to grow and become more than I can be. Have fun, enjoy life, and give back more. I love what I do, and I wish to share the experience, knowledge, and skills I have gained during the years with you.